Managing Your Online Reputation
Whether you like it or not, everyone is talking about everything on the web. This includes your personal life, business projects, and even professional reputation. By understanding the overall environment and having a strategic methodology in place, you have far greater ability to control and manage your messaging, take advantage of opportunities as they arise, and mitigate risks.
There are many ways to perform reputation management , most of them revolve around several key principles including search engine optimization, keyword selection, consistent content, and multiple sources of information.
The easiest way to have this process return results is to have consistent messaging of your professional brand over a variety of different websites that have different types of content. These sites can include microblogging services such as Twitter, video sites like Youtube or Hulu, document sites like Slideshare or Scribd, and blogging platforms such as Wordpress or Typepad.
By having your information syndicated to a handful of these sites, you enable search engines like Google and Yahoo to more easily find it.
